Today we hear from our Chief Operating Officer, Rachel Heydlauff. Rachel joined the NC team in early August. Get to know the Northern Classics COO through today's blog post!
Tell us about yourself!
I live in Ann Arbor, Michigan with my husband, Jake, and our kids, Emma (4) and Will (2). We’re close to University of Michigan’s campus and enjoy walking to football and basketball games. In the summer, I love spending as much time as possible on the water in northern Michigan, boating and water-skiing. I recently picked up tennis, and it’s been such a blast!

How did you get involved with Northern Classics?
I’ve been a fan of Northern Classics since it launched. I’ve known our founder, Kristin, since I was two years old. Kristin and I were on vacation together this summer and what started as a joke about me joining Northern Classics quickly became a serious discussion. Less than a month later, I had left my job at Deloitte and joined the team!
Tell us about your role on the NC team.
As the Chief Operating Officer, I oversee our day-to-day operations to ensure everything runs smoothly and efficiently. Since we’re still a small team, we collaborate closely, which allows me to engage with most aspects of the business.
What is your favorite part about your job?
I truly love our team and our shared passion for Northern Classics’ mission to help shape curious, resilient, confident, gritty kids through outdoor play. We’re also currently planning a trip for a photo shoot, which has been incredibly fun to organize. I can’t wait for that adventure with everyone!

What is your favorite thing about being a mom?
My favorite aspect is the abundance of love in our home. I feel it with every laugh, snuggle, and hug. My two-year-old just started looking into my eyes and saying, “I love you, Mama.” The deep bond between a mother and child is incredibly special.
What is your favorite way to get outside with your kiddos?
I love going on long walks and hikes with Emma and Will. Everything is new and exciting at their young ages, and it’s a joy to see the awe and wonder of nature through their eyes. Whether it’s discovering new trails or playgrounds or just walking around our neighborhood, these outdoor adventures are some of my favorite moments.
What are some of your favorite pieces from the Northern Classics FW24 collection?
My kids and I have been living in our puffers on chilly mornings this fall. I also love the sherpa neck warmer – it’s so soft! I can’t wait until it’s cold enough to wear it.