We recently returned from the ABC Kids Expo—and what a whirlwind it was! From start to finish, the week was packed with energy, inspiration, and meaningful moments. This was our first time at ABC, and it was one of our favorite trips yet.
From the moment we stepped onto the show floor, we were reminded just how special this industry is. Everywhere we turned, we met founders, creators, and buyers who care deeply about bringing thoughtful, high-quality products to families. We had so many fun, insightful conversations with other brands—some we’ve admired from afar and others we’re lucky to now call friends. A highlight was catching up with Tavis from Morrison Outdoors and hearing all about his Shark Tank journey. There’s something energizing about being surrounded by people who share your values. It felt like finding our people.
Another standout from the trip? Connecting with such a great group of wholesalers. We loved hearing how they think about the families they serve, and we’re so excited to grow alongside these incredible stores. Getting Northern Classics into more hands—and more play-filled backyards—is what it’s all about.
And we absolutely have to give a huge shoutout to Molly at The Little Seedling. Molly has been a true champion of our brand and went above and beyond to introduce us to so many wonderful retailers. Her support meant the world to us. Thank you, Molly!
On top of all that, it was just plain fun to be together as a team. So much of our work happens behind laptops, in separate places, juggling kids and meetings and life. Getting to spend a few days side by side—dreaming, laughing, and building—was such a gift. These are the kinds of moments that remind us why we started Northern Classics in the first place: to create something meaningful, something lasting, and to do it with people we truly love working with.
We’re home feeling inspired, grateful, and ready for what’s ahead.
Until next time, ABC!