PRESS

Northern Classics Founder Kristin Ruud Featured on How I Built This Podcast Alongside Mark Cuban

Kristin Ruud was featured on How I Built This with Guy Raz, highlighting her journey building Northern Classics and the mission behind redefining modern childhood through outdoor play. The episode ...

Northern Classics’ Hydrangea Ski Mittens Featured in The Wall Street Journal Holiday Gift Guide

Northern Classics’ Hydrangea Mittens were selected for The Wall Street Journal’s gift guide, recognized as a modern heirloom piece that brings warmth, nostalgia, and outdoor play back to winter chi...

Northern Classics Donates Over 100 Pairs of Mittens to Michigan Children Following Giving Tuesday

After Giving Tuesday, Northern Classics donated over 100 pairs of mittens to children in Michigan, extending its mission of helping kids experience the joy of outdoor play, even in the coldest months.

Northern Classics Founder Kristin Ruud Recognized on West Michigan’s 40 Under 40 List

Kristin Ruud, founder of Northern Classics, was named to the West Michigan 40 Under 40 list, recognizing her work building a nationally growing brand rooted in nostalgic, outdoor childhoods and mea...

Northern Classics Launches with Nordstrom, Expanding Access to Timeless Children’s Apparel

Northern Classics launched with Nordstrom, expanding its presence with one of the nation’s leading retailers.

Northern Classics Launches with Over The Moon, Bringing Timeless Outdoor-Inspired Children’s Apparel to a Curated Lifestyle Destination

Northern Classics expanded its retail presence with Over The Moon, strengthening its position within the modern, curated children’s and family lifestyle space.

Northern Classics Brings Back Classic Childhood with Community Field Day Event

Northern Classics hosted a Field Day in Grand Rapids, bringing its mission to life through a celebration of outdoor play, connection, and nostalgic childhood traditions.

Northern Classics Launches with Janie and Jack, Bringing Elevated Outdoor-Inspired Children’s Apparel to a Specialty Retail Leader

Northern Classics launched with Janie and Jack, expanding its reach to families shopping for timeless, nostalgic children’s clothing.

From Babysitter to Brand Builder: Founder Hires Go-To Babysitter as Sales and Marketing Associate

Northern Classics hired Jenna Muller, a former babysitter who became an early part of the brand’s story, as Sales and Marketing Associate after her creative instinct and hands-on support during sho...

Would You Hire Your Childhood Best Friend? This Founder Did - And It’s Powering a Fast-Growing Brand

Northern Classics named Rachel Heydlauff as Chief Operating Officer, bringing together decades of friendship and a shared mission to scale a brand rooted in nostalgic childhoods.