Northern Classics Founder Kristin Ruud Recognized on West Michigan’s 40 Under 40 List

GRAND RAPIDS, MI, September 30, 2025 -- Kristin Ruud, founder of Northern Classics, has been named to the prestigious Crain's West Michigan 40 Under 40 list, recognizing emerging leaders who are making meaningful contributions to business, community, and innovation.

Kristin founded Northern Classics with a vision to create thoughtfully designed children’s outerwear that supports active, outdoor childhoods. Inspired by her own experiences growing up and now raising four young children, she built the brand around the belief that timeless products can help families create beautiful, lasting memories.

Under Kristin’s leadership, Northern Classics has grown into a trusted brand known for elevated, technical outerwear that balances durability, comfort, classic design, and child-friendly features. The company has expanded its reach through partnerships with premier retailers and specialty ski shops, while continuing to build a community of families who value time spent outdoors.

“Being recognized alongside so many impressive leaders is incredibly meaningful,” said Kristin. “Northern Classics has always been about helping families create the kinds of childhood memories that stay with you for life. I’m grateful to be building this brand alongside an amazing community of customers, partners, and supporters.”

The West Michigan 40 Under 40 honor highlights individuals who demonstrate leadership, impact, and a commitment to strengthening their communities.

As Northern Classics continues to grow, Kristin remains focused on designing products that encourage kids to explore, imagine, and spend more time outside.