Today, we’re excited to introduce Jenna Muller, who joined the Northern Classics team as a Sales and Marketing Associate in early August. In today’s blog post, get to know Jenna and learn more about her role with us!
Tell us a little about yourself!
I live just outside of Boulder, Colorado, with my husband, Matt. We recently made the move from Michigan after getting married in July. While we don’t have kids yet, we’re hoping to welcome a puppy into our family in the new year! I’m passionate about cooking, baking, and reading, and I love getting outside for walks. Matt and I love to hike and ski—especially now that we live so close to the Rocky Mountains!
How did you get involved with Northern Classics?
I first connected with Kristin, Northern Classics' founder, through a Facebook group, connecting babysitters and parents. I had the wonderful opportunity to watch Kristin’s children for over three years and witnessed the early days of Northern Classics firsthand. Kristin’s family quickly became like my own, and having grown up in a family-run small business myself, I was naturally drawn to the entrepreneurial spirit of NC. Last winter, while we were skiing with her kids in Breckenridge, Kristin gave me a behind-the-scenes look at the company. By spring, she invited me to officially join the Northern Classics team, and I couldn’t be more thrilled!
What do you do at Northern Classics?
As the Sales and Marketing Associate, I handle a variety of tasks. I focus on managing our social media accounts, creating ads, and collaborating with influencers. In a small business, everyone wears multiple hats, so I get to be involved in many different projects. We often take a hands-on, all-in approach, which keeps things exciting and dynamic!
What’s your favorite part of the job?
I love that my role allows me to express my creativity. Canva is my go-to tool! I enjoy helping out with product development and creating influencer gift packages. Plus, I absolutely adore my team. Learning from both Kristin and Rachel has been such a rewarding experience, and any time we get to collaborate in person is a highlight for me.
What’s your favorite way to spend time outdoors?
As a Michigan native, being by the lake is my happy place. Sunshine, swimming, and boating bring back some of my favorite childhood memories from summers spent at our family cottage. When it’s not lake season, I love hiking and skiing. Matt and I recently bought Ikon passes for our first ski season in Colorado, and we’re excited to hit the slopes!
Which pieces from the Northern Classics FW24 collection are your favorites?
I’m absolutely in love with the Mosaic Bunting in Olive Green. The lining is stunning, and the olive color is perfect for both boys and girls. I’m also a huge fan of the Classic Cable Knit Pom Pom Hats, especially in Winter White. They’re incredibly soft and make the perfect accessory for any outfit!